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DEMING
Deming was born from the idea that recovery shouldn’t compromise style. Designed for the moments between motion, each pair blends timeless craftsmanship with physician-engineered comfort—helping men recover from the feet up so they can recharge faster and move through everyday life with ease.
From shaping the brand identity and positioning to contributing to product development and design details, I helped build Deming from the ground up. I supported fundraising efforts, led market research to define our audience, oversaw all marketing initiatives, guided photoshoots that captured the brand’s quiet confidence, and directed a website experience that reflected Deming’s balance of sophistication, performance, and recovery-driven engineering.
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