DEMING
Deming was born from the idea that recovery shouldn’t compromise style. Designed for the moments between motion, each pair blends timeless craftsmanship with physician-engineered comfort—helping men recover from the feet up so they can recharge faster and move through everyday life with ease.
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From shaping the brand identity and positioning to contributing to product development and design details, I helped build Deming from the ground up. I supported fundraising efforts, led market research to define our audience, oversaw all marketing initiatives, guided photoshoots that captured the brand’s quiet confidence, and directed a website experience that reflected Deming’s balance of sophistication, performance, and recovery-driven engineering.
