JARED GRAY

For Emergen-C, we set out to change the narrative—from something you only reach for when you’re sick to a daily partner in proactive wellness. The Emerge and See campaign reintroduced the brand with a brighter visual world and an encouraging, feel-good tone, shifting it from reactive to empowering. The work expanded the brand’s year-round relevance and helped double both its drinking season and sales. I played an integral role in developing the campaign idea, visual style, and messaging.