JARED GRAY

Southern Ease began as a client’s spark of an idea for a Southern-inspired cannabis brand. From that seed, I brought the vision fully to life—developing the brand identity, positioning, marketing materials, and packaging, and building a cohesive creative foundation that captured the relaxed charm of the South while standing out in a crowded  cannabinoid space.

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I also led the development of new product extensions, helping the brand grow beyond its original line to include the Rebel Moon canned beverage and additional products now in the pipeline. Each one stays true to the easygoing, down-home spirit at the heart of Southern Ease.