SCIENCE 37
Science 37 pioneered the shift to decentralized clinical research, giving patients the ability to participate in trials from home through its innovative NORA platform.
As Executive Creative Director, I oversaw all brand development, advertising, and patient-recruitment initiatives—driving enrollment across a wide range of therapeutic areas and deepening engagement through ongoing digital communications. This work strengthened Science 37’s position as a leader in remote healthcare and clinical trial innovations.
Otsuka Depression Campaign
Restless Leg Syndrome Campaign
Sanofi Diabetes Diversity Campaign - Targeting Black, Asian and Latino participants
Science 37 Branded Spanish News Integration
Virtual Trials Promotion Videos
Science 37 Brand book
bKUA Campaign
“Be Kind, Useful, and Awesome” (bKUA) is more than just Science 37’s motto—it became the foundation for a joint campaign with the City of Los Angeles celebrating empathy, community, and innovation. The campaign launched with an original song and music video, extending across the city through out-of-home placements, branded merchandise, and immersive pop-up installations designed to inspire people to live the bKUA spirit every day.
