TOOLS 2 SUCCEED

Tools 2 Succeed was an established HR recertification brand ready for a new chapter. The rebrand focused on modernizing its identity—refreshing the visual language, clarifying its voice, and reintroducing the brand around a message of empowerment and growth. I led a full-scale brand transformation that included new brand standards, CRM development, and campaign strategy and development, creating a more connected and engaging experience for HR professionals.